Miami-based Del Monte Fresh Produce North America Inc. is relaunching its MAG.nificent melon, which is supposed to take the guesswork out of purchasing cantaloupes.
The MAG.nificent melon has a more concentrated aroma compared to traditional cantaloupes, according to a news release. Del Monte’s branded melon has a rich, golden outer shell, juicy inner flesh and higher sugar content.
The fruit was developed to have a smaller seed cavity, which makes for a better value with more edible flesh.
“We take pride in the reliability of MAG.nificent melon’s sweet, juicy and delicious taste and we look forward to seeing our consumers throughout the country enjoy it as much as we do,” Pablo Rivero, vice president of marketing in North America, said in the release.
The MAG.nificent Melon is now available at select Walmart, H-E-B, Kroger and Sam’s Club stores throughout the U.S. As with all other Fresh Del Monte products, this branded melon follows sustainable practices for planting, harvesting and transporting.