The Produce Moms has earned the classification as a Certified B Corporation.
The community-based brand has a mission to get more fruits and vegetables on every table and uses an eponymous podcast, newsletter called Sustainable Passion, partnerships and other strategies to do so, according to a LinkedIn newsletter.
The B Lab, a nonprofit organization, measures a company’s entire social and environmental impact in its standards for this certification.
“Certified B Corporations are leaders in the global movement for an inclusive, equitable and regenerative economy,” according to bcorporation.net.
Standards include verified performance, accountability and transparency on several areas — from employee benefits and charitable giving to supply-chain practices and input materials, according to the site.
“I am passionate about fresh produce and fresh fruits and vegetables being provided to Americans. I’m also passionate about supporting the growers who provide those fresh fruits and vegetables,” said The Produce Moms founder and CEO Lori Taylor in the newsletter. She continued, “… my business is more than a way to make money, and our B Corp. Certification is indicative of that.”
The certification process took 15 months of sharing things such as the company’s work, sustainability practices, governance policies, ethics and goals to positively impact society.
Other Certified B Corporations include: AeroFarms, AppHarvest, Gotham Greens, Once Upon a Farm, Thrive Market, Patagonia, King Arthur Baking, Danone North America, Stonyfield Organic and Tillamook.
The Produce Moms leverages partnerships to educate consumers on the benefits of eating fresh produce, the growing process and how to select, store and serve fresh produce.
“… We’re committed to being a business that is a force for good with the goal of providing consumers with the tools necessary to eat more fresh produce in volume and variety,” Taylor said in the newsletter.