Taylor Farms named most trusted salad kit in Canada

BrandSpark has awarded Taylor Farms with its 2025 Most Trusted Award for Most Trusted Salad Kit. The Salinas, Calif.-based producer of fresh-cut fruits and vegetables said this award highlights its dedication to quality across its entire salad kit line.

“Trust is a crucial purchase driver in today’s competitive market,” Adam Bellisario, associate vice president of the BrandSpark Most Trusted Awards, said in a news release. “At a time when Canadians are more selective with their spending, trust remains an essential purchase driver. This exclusive club of brands has earned the highest levels of consumer trust by consistently delivering high value, quality and reliability to consumers.”

BrandSpark International said it surveys more than 35,200 Canadians each year, capturing more than 190,000 brand evaluations in its comprehensive BrandSpark Canadian Trust Study. In this survey, consumers openly share which brands they trust the most, the release said. Taylor Farms achieved the highest number of mentions in the salad kit category, earning it the 2025 Most Trusted Salad Kit brand award.

Philip Scrutton, vice president of shopper insights at BrandSpark, said the data from this year’s study indicates that Canadians gravitate toward established brands that clearly communicate their strengths.

“New entrants are emerging, and private labels continue to challenge the category leaders,” Scrutton said. “But consumers still gravitate to the established brands that communicate their superiority and deliver on their promises.”

Taylor Farms said this award highlights the company’s resonance with Canadian customers

"This award is a celebration of our strong relationship with our Canadian consumers," said Kevin Silver, general manager of Taylor Farms Toronto Canada. "We're dedicated to continuing to earn their trust by offering innovative and convenient options that make it easy to enjoy nutritious and flavorful meals."