Sprouts Farmers Market to feature Autumncrisp this fall

Sun World International says Sprouts Farmers Market is its newest retail partner to bring Autumncrisp grapes to select stores this fall in California, Arizona, Nevada, Utah, Washington, Colorado and New Mexico.

Sun World International will collaborate with Sprouts to create an omnichannel marketing campaign, according to a news release.

“We are proud to partner with Sun World International to offer our Sprouts customers fresh, peak-season produce, including this unique grape variety,” said Meghan Diaz, senior director of local produce for Sprouts. “This collaboration underscores our commitment to delivering delicious, fresh, local produce to the communities we serve.”

Sun World International said the partnership will feature bright, engaging Autumncrisp-branded store displays, influencer collaborations and other marketing efforts to drive shoppers to Sprouts stores.

“Fresh, juicy and vibrant Autumncrisp grapes are hitting Sprouts produce shelves as the air turns cool and crisp signaling the beginning of fall,” said Elena Hernandez, director of global marketing insights at Sun World International. “We’re thrilled to continue working closely with our valued retail partners such as Sprouts to promote the grape category and our amazing grape brands. We value Sprouts’ support in bringing Autumncrisp grapes to more consumers.”