Avocados fill the spotlight for Cinco de Mayo holiday merchandising displays, but there are many other fruits and vegetables that can join in the party.
The most popular produce for cross-merchandising are tomatoes, garlic, jalapeños, mangoes, cilantro — anything that you’d use in a guacamole or salsa recipe. But mostly guacamole.
Don’t forget to tie in packaged goods from other store departments, and to place the thematic produce in those aisles and areas, too.
Avocados next to the tortilla chips in the chip aisle, and around meaty taco fillers are two ideas.
Brian Dey, senior merchandiser for Four Seasons Produce, Ephrata, Pa., submitted several produce displays he and his teams created for Cinco de Mayo.
Related news: Slideshow and webinar: Winners of the 2022 Winter Produce Artist Awards