Produce executives, retail dietitians, suppliers and marketers mingled as the Scottsdale, Ariz., sun softened, creating a festive evening air for the welcoming party at Produce for Better Health's Consumer Connection Conference.
Social media strategy was a key topic among the education sessions and parties, but in-person connections were priority while at the show. Here's who we spotted and what the scene looked like.
The main opening party kicked off the socializing with a killer backdrop at the Omni Scottsdale Resort and Spa at Montelucia in Arizona. (Photo: Amy Sowder)
Brittany Pearson, Robert Katzman and Stefanie Katzman of S. Katzman Produce, Bronx, N.Y., attended the PBH show. (Photo: Amy Sowder)
Brent Lunn, vice president of marketing, and Kristi Knowles, CEO, both of Mother Raw/Reunion Foods Inc., attended PBH's show. (Photo: Amy Sowder)
Jennifer Sparks, director of marketing and communications at Sun Belle Inc.; Sharese Roper, director of PBH industry and partner engagement at IFPA; and Katie Calligaro, PBH director of marketing and communications for IFPA, partied at the PBH show. (Photo: Amy Sowder)
The foundation's Have a Plant slogan and the neon colors were handed to show guests as they checked in and played a key role in the closing party's '80s theme. (Photo: Amy Sowder)
Produce-filled dishes were plentiful at the PBH party. (Photo: Amy Sowder)
It was a relaxed vibe at the opening PBH party. (Photo: Amy Sowder)
The PBH party's backdrop of Camelback Mountain was breathtaking.(Photo: Amy Sowder)