Schnuck Markets Inc. has joined the Ibotta Performance Network, the digital network that delivers promotions in a coordinated fashion across retailer platforms, third-party publisher sites and Ibotta’s direct-to-consumer properties, according to a news release.
In addition to Ibotta providing customers access to exclusive product offers in Schnucks’ stores throughout the Midwest, a key component of the partnership will be strategic R&D with the goal of building the next-generation grocery shopping experience for consumers, the company said.
“Schnucks is thrilled to partner with Ibotta, a leader in digital rewards, to expand savings for our customers through our Schnucks Rewards program,” said Tom Henry, chief data officer at Schnucks. “Through this partnership, Schnucks customers will have access to a wider range of digital coupons in our Schnucks Rewards program, creating more value for customers with every in-store or online shop. Together with Ibotta, Schnucks is committed to creating innovative retail solutions that will shape the future of grocery shopping.”
The R&D component of the partnership will allow Ibotta and Schnucks to co-develop new customer experiences for a more dynamic grocery shopping journey, the company said. Potential areas of innovation include advanced digital offers in retail media, and a heightened focus on creating new and innovative touch points in-store.
"The partnership with Schnucks has been a decade in the making," Ibotta founder and CEO Bryan Leach told The Packer. "Schnucks has a very popular loyalty program that is very well run and for us it made sense to hook into that if we could and do two things. Number one, we wanted to dramatically increase the amount of offer content that we could make available to their end consumer and number two, we wanted to experiment with new ways of delivering rewards in and through the path of purchase."
Digital offers from the Ibotta Performance Network are set to become available to Schnucks customers later this year, the company said.
“Driven by Ibotta’s mission to make every purchase rewarding, we’re pleased to add Schnucks, one of the country’s most storied regional grocery brands, to the Ibotta Performance Network, to drive more value for their customers through personalized offers and rewards,” Leach said. “Schnucks’ and Ibotta’s mutual track record of industry-leading innovation is a befitting foundation for our partnership to reimagine the grocery shopping experience of the future. Together, we’ll collaborate to develop a more personalized, premium shopping experience for Schnucks customers."