Schnucks' Folds of Honor ‘Round Up at the Register' campaign raises $200K

Schnuck Markets says that Schnucks customers, vendors and the company itself pledged a gift of $200,000 to benefit the Folds of Honor Foundation.

The "Round Up at the Register" campaign, which ran May 15-28 at all Schnucks locations, allowed customers to round up purchases to the nearest dollar to benefit the foundation, which is a nonprofit organization that provides educational scholarships to the spouses and children of veterans and first responders who were killed or injured in the line of duty.

All funds benefit the Folds of Honor Foundation and will provide 40 educational scholarships, according to a news release.

“For seven years running, our customers continue to answer the call to support the families of those who serve our great country and protect us every day,” Schnucks Chairman and CEO Todd Schnuck. “Because of our customers’ generosity and Schnucks teammates’ commitment to our Round Up programs, we can continue nourishing the lives of people in our communities.”

Since 2018, the Schnucks Folds of Honor "Round Up at the Register" campaign has raised $5.55 million — enough to support more than 1,100 scholarships, the release said.

“Thank you to the Schnuck family, its teammates and its customers. With their support for the past seven years, Folds of Honor has provided life-changing scholarships for hundreds of local recipients,” said Folds of Honor St. Louis Board of Directors President Doug Mitchell. “The people of Missouri and Illinois are extremely generous, and together, we can meet sacrifice with hope for those that protect and serve our country and communities.”

Schnucks said it will present a check to Folds of Honor on the field at Busch Stadium before the July 26 St. Louis Cardinals game.

Related: Schnucks launches scholarship campaign for families of disabled military, first responders