Rescue a peach. Drink a brew.
MOM’s Organic Market and Atlas Brew Works in Washington D.C. paired with the Food Policy Action Education Fund and Environmental Working Group to create the “Ugly and Stoned” Rescue Brew to raise awareness of efforts to curb food waste.
Unsold stone fruit culled from the produce departments at MOM’s was processed by employees at Atlas, for the sour ale distributed to local taprooms around Washington, D.C., in an effort to raise awareness to small changes that could have a “huge impact” on food waste, says Betsy Barrett, communications manager for the Food Policy Action Education Fund.
“What better place to raise awareness than in Washington, D.C., to make lawmakers aware,” she said, in a video about the project shared by the EWG.
Brandon Show, produce manager for MOM’s, says the stone fruit culled from the store often wouldn’t make it through donation channels.
“It sits so long before it gets to a food bank, or they don’t bother sending it to a food bank…they just take it, throw it in the trash,” he says, in the video. “There is so much waste, and a lot of it is still edible. We really should be trying to use those good portions.”