My colleague Tom Karst at The Packer spoke with John Rand, vice president of retail insights at Kantar Retail about building potato sales at Potato Expo in San Francisco.
Rand says retailers need to up their game.
"We need to speak to the shopper at the point of decision more thoroughly," he says, and "have holistic conversationsa botu where the products come from, what their purpose is and how to use them."