Something has been pointed out to me recently, so double checked a Fred Meyer in Idaho last week to confirm.
It looks like there's a new(er) trend in fresh-cut merchandising. Retailers are, more often now, moving fresh-cut labels to the bottom of the package. Does it look great? Of course. The crystal-clear containers show the beauty of the produce within.
The problem?
For a thrifty shopper, it can be a bit of a sticker shock to pick up a bowl of berries, that seems no bigger than a 1- or 2-pound clamshell...Can you guess the price?
Woah, holy cow! $20! I put that thing down like it was on fire.
It was especially surprising because this particular store had signage EVERYWHERE touting low prices in produce.
I know it isn't an entirely new trend, but I have seen the merchandising shift in some major retailers like Publix, Kroger and Whole Foods.
It's awesome to show off beautifully cut produce, but we also have to admit it can be
a sticker shock, for sure.