Pomì says it has introduced a comprehensive brand refresh, and eco-friendly packaging with a bold, all-red new look.
This dual initiative showcases Pomì's commitment to environmental stewardship and aligns with contemporary branding trends, according to a news release.
"Following the successful launch of Pomì's new visual identity in Italy and Europe in 2023, we feel it's the right moment to bring a unified identity for Pomi to provide a consistent consumer experience worldwide, attract a younger audience, and engage them in our commitment to a sustainable future," Fabrizio Fichera, global director of marketing and business development of Casalasco and Pomì, said in the release.
Aligned with its refreshed brand identity, Pomì said it is transforming its packaging design, adopting a modern and environmentally friendly approach. The brand introduced two packaging options: the Signature Full Barrier pack designed for SIG Combibloc carton boxes, and a sustainable, Plant-Based package made for Tetra Pak selections. The company said both are designed with sustainability at their core, using reduced polymer content and sugarcane-based materials, signifying a significant advancement in packaging sustainability.
The company said today's consumers actively seek products that align with their environmental values. Pomì's new packaging options directly address these preferences, combining quality with environmental responsibility, according to the release.
"Our goal is to lead the tomato industry in eco-friendly packaging, reducing environmental impact while maintaining the quality our customers expect," Cristiano Villani, CEO of Pomì USA, said in the release."This is a shared vision for a greener future, aligning perfectly with the current consumer ethos. This initiative resonates with environmentally conscious consumers, offering them a product that is not only of the highest quality but also kind to the planet."