On social media, you don’t have to continually create amazing new posts every day to stay relevant and at the top of your target audience’s news feeds.
Borrow. It’s the social way.
Sometimes you see something so fun, so creative, so inspiring, it doesn't matter that it's not your own post. The only reason I can see not to share it, is if it's from your direct competitor. Otherwise, go at it. But always give credit to your source with a tag. Always.
And if your company is mentioned, let alone featured, in a mass media publication, by all means, you better share that every which way you can.
Also, business and pleasure, work and personal all blur together when you love what you do and also like to post on your personal accounts. Remember to tag any relevant companies on your positive posts, even when it's just your own account. Can't hurt.
These lessons shone through the social media posts from the produce industry that caught our attention this week.
Loving this initiative from our cousin @DoleSunshine promoting the consumption of vegetables amongst children. Can't wait to see more! #EatThemtoDefeatThem ??? https://t.co/SlfMGK4Sv0
— Oppy (@OppyProduce) February 23, 2022
Let's learn from this “Eat Them to Defeat Them” primetime TV campaign in the United Kingdom, aimed at increasing produce consumption among children. It’s sponsored by Total Produce and Dole Sunshine — and shared by Oppy. (Share cool things, you all! It helps everyone.)
The one-minute video grabs you immediately:
“They come from deep underground.” (*cue sounds of gurgling, roaring monster emerging from muddy depths.)
“Water makes them stronger.”
A woman minding her business inside her car is assaulted by angry Brussels sprouts, which flood her car as she shrieks.
“For years, the grownups have kept the veg invasion at bay. But they can’t do it alone. They need your help, kids.”
A young pig-tailed girl shouts at her fork-pierced peas: “You’re going down, peas!” Another young girl says, “It’s crunch time!” as she snaps a celery stalk in half. A little boy says, “Get souped!” as he blends screaming red bell peppers with sweet potatoes.
The lesson here is to have fun. Like, a lot of fun.
Eating vegetables to grow strong and healthy is not always the best marketing tactic, at least for children. What about touting delicousness? Or, dare we say, a way to fight crime? Let’s not rule it out.
Find them on Twitter: @OppyProduce, @DoleSunshine and @TotalProduce.
New York City-based Bowery Farming shared some big news on LinkedIn, about acquiring Traptic, a three-dimensional vision and robotics harvesting company with technology to accelerate Bowery’s commercialization of fruiting and vine crops.
The post is yet another sign of how indoor agtech is growing in all directions.
But also, the post shares an article by Wired magazine, which delves into the details of robotic harvesting at indoor farming companies. Bowery Farming is in that article, of course.
When your company is featured in any publication (ahem, PMG and The Packer), you better share that stuff. If your industry news makes it to mainstream consumer media, then even more reason. Don’t waste an opportunity to get your company’s name out there — within our industry and in the general public’s mind.
Find them on LinkedIn: https://www.linkedin.com/company/bowery-farming.
Many of us post work-related photos on our personal social accounts because we are passionate about what we do, and it’s personal. We’re proud of our work. And we should be.
On that note, I noticed the gorgeous Sumo Citrus produce display photo on the Instagram account of Eduardo Garcia, produce manager of a Sprouts Farmers Market in Vista, Calif.
You can tell his other passions are classic cars and his better half, as he calls her. We like the way this produce manager rolls.
Find them on Instagram: @lalo72dfts and @sprouts.