Independent grocers: have you done something crazy, and crazy effective, in your departments this year? The National Grocers Association wants to hear about it.
Through Dec. 11, the Washington, D.C.-based organization is accepting entries for its Creative Choice Awards Contest, sponsored by Kellogg’s and Unilever, “to honor and recognize the best marketing and merchandising programs in the grocery industry.”
A panel of judges select winners based on “creativity, clarity and effectiveness” of promotions, and two winners will be selected from each category: one 1-15 store operator and one 15+ store operator.
From the category winners, one “Outstanding Marketer” and one “Outstanding Merchandiser” will be selected through online voting by the independent supermarket community, according to a news release.
Category winners will be honored at The NGA Show in Las Vegas in February, and the winners of the Outstanding Marketer and Outstanding Merchandiser titles receive a grand prize package, including complimentary registration to the 2019 NGA Show.
The contest is open to retailers, wholesalers, manufacturers/suppliers, food brokers and ad agencies. For more information, visit NationalGrocers.org/creative-choice-awards.