San Antonio-based NatureSweet is kicking off a “Snack Like a Champ” program that encourages consumers to make its snacking tomatoes part of their Super Bowl spreads.
From now until March 12, 2023, those who purchase NatureSweet products can upload a photo of their receipt to qualify for a chance to win a Fanatics gift card and have an opportunity to buy sports gear and memorabilia, according to a news release. Receipts can be uploaded by using a QR code under the label or by visiting the promotion webpage.
“Our sweet Cherubs are the perfect addition to any charcuterie board, appetizer or dip on Superbowl Sunday,” Sergio Trujillo, brand manager for NatureSweet, said in the release. “This is a fun partnership with Fanatics that’s encouraging consumers to incorporate a delicious, healthy snack into their Big Game event, and possibly score sports swag while they’re at it.”
The company also has debuted a digital game called #FieldGoalFeast, in which participants can try flicking a NatureSweet Cherub through a field goal post and scoring a tomato touchdown. Those who share their success on Twitter or Facebook can qualify to win a year’s supply of NatureSweet tomatoes, according to the release.
Consumers can also enter by re-creating the game at home with do-it-yourself uprights and sharing their video on social media using #FieldGoalFeast.