San Antonio, Texas-based greenhouse grower, NatureSweet, is partnering with the maker of Instant Pot slow cookers, Instant Brands, to launch a series of giveaways and holiday meal recipes featuring NatureSweet’s signature snacking tomatoes.
“Our Glorys cherry tomatoes are a versatile ingredient that will elevate any recipe,” Sergio Trujillo, NatureSweet brand manager, said in a news release. “We’re proud to partner with Instant Brands and provide customers with tasty recipe options this holiday season, plus the opportunity to win an Instant Pot Duo Plus, which has so many useful cooking options.”
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Consumers can enter to win an Instant Pot Duo Plus through select NatureSweet snacking tomato products — Glorys, Comets, and Twilights — or by visiting NatureSweet’s site.
What’s more, the Instant Pot Duo Plus multicooker serves as the culinary vision for tomato-centric holiday recipe ideas on NatureSweet’s site. The Instant Pot Duo Plus functions not only a slow cooker, but also as a pressure cooker and sous vide. To view slow-cooker-inspired recipes, customers can flip over a NatureSweet label and scan a QR code to view tomato-forward recipes such as Thai Red Curry Ramen, Baked Camembert or Yellow Bucatini Puttanesca.
“The Instant Pot Duo Plus truly elevates a consumer’s cooking experience,” Ben Gadbois, CEO of Instant Brands, said in the release. “It’s simple to use, versatile, convenient, and is everything you need to provide a nutritious dinner on the table quickly.”
Shoppers will have the opportunity to enter and win an Instant Pot until the end of December 2022.