More grocers adopt Instacart's Carrot Tags

Instacart says new grocers are connecting their electronic shelf-label hardware to Carrot Tags' pick-to-light functionality.

Instacart's Carrot Tags software enables retailers to provide a reliable online ordering experience to their customers by helping e-commerce shoppers locate ordered items, which in turn improves order accuracy, according to a news release.

"It's incredible to witness the momentum we're seeing among retailers adopting Carrot Tags and how it's transforming the experience for e-commerce shoppers fulfilling orders in-store," said David McIntosh, chief connected stores officer for Instacart. "Seeing additional retailers like Aldi, Gelson's and Hornbacher's embrace Carrot Tags is a testament to how they are at the forefront of improving store operations and elevating customer service."

Retailers who have incorporated Carrot Tags pick-to-light software find that a majority of Instacart shoppers engaging with the feature are likely to use it again, the company said. Additionally, one retailer who adopted the software saw improved found rates and increased efficiency, which in turn led to higher e-commerce order quality and customer satisfaction, according to the release.

Instacart said implementing Carrot Tags provides retailers with the opportunity to integrate the functionality with other Instacart-connected store technologies.

Looking ahead, pick-to-light functionality will be available to consumers for the first time on their shopping list via in-store mode on the Instacart app and storefront pro, according to the release. Instacart said it is also planning to extend pick-to-light to Caper Carts, which will enable customers to flash items — whether it's from their shopping list or an ad or coupon they saw — directly from their cart.

Aldi, Gelson's and Hornbacher's are the latest retailers to roll out Carrot Tags following a chainwide rollout at Schnucks earlier this year, the company said. Carrot Tags is part of Instacart's connected stores suite of technologies, including Caper Carts, FoodStorm, Eversight and more, designed to bridge the online and in-store shopping experience for both retailers and customers.