Mastronardi Produce’s Sunset brand has a new addition to the Bombs line of snacking tomatoes.
Umami The Fifth Taste brings a new flavor profile to the Bombs selection with a sweet and savory taste that complements the current lineup of sweet flavor, according to a news release. The Kingsville, Ontario-based greenhouse grower says the snacking tomato has a “unique red hue and is carefully cultivated to be as exquisite in flavor as it is in appearance.”
The Umami Bomb is named after a Japanese word that has been used in the West to describe a savory flavor that doesn’t fit into the traditional flavor categories of sweet, salty, sour or bitter — and is often described as “the fifth taste.”
“It’s no coincidence that we’re releasing Umami The Fifth Taste as our fifth Bomb,” Mastronardi Produce Ltd. President and CEO Paul Mastronardi said in the release. “Umami is a totally unique flavor that will fascinate our loyal Bombs consumers. We are extremely eager to bring this to market and continue to lead innovation in the fastest-growing tomato segment.”
Like the other Bombs snacking tomatoes, Umami tomatoes are “ripened to perfection and packed on the vine, delivering optimal flavor and freshness,” according to the release. Umami joins the Bombs product line that includes Flavor Bombs, Sugar Bombs, Honey Bombs and Lolli Bombs.
Those attending the Canadian Produce Marketing Association’s 2023 convention and trade show April 25-27 in Toronto can get a first look at Mastronardi Produce’s Umami Bombs at the Sunset booth, No. 1021.