Look Back: California Grapes

Look Back: California Grapes

by Pamela Riemenschneider, Jul 21, 2017

The Fresno-based California Table Grape Commission was established by the state legislature in 1967 and approved by a grape grower referendum in 1968. 

Grape merchandising has come a long way in the past 50 years. Shippers and merchandisers were trying new packaging concepts, including overwrapped trays and net bags, while the bulk of product was sold in loose bunches. 


Take a look back at displays when the commission was just getting off the ground from 1970 to 1972, from The Packer's Ideas 
in Merchandising. 

vintage grape display

vintage grape display

vintage grape display

vintage grape display

vintage grape display
vintage grape display
vintage grape display

vintage grape display
vintage grape display
vintage grape display

vintage grape display

vintage grape display

vintage grape display
vintage grape display

vintage grape display

vintage grape display

 









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