Instacart says its annual Giving Tuesday campaign will support Partnership for a Healthier America and thousands of families across the country for a second consecutive year.
The effort is part of the company's commitment to improving access to nutritious food, focusing on bridging the gap for communities across the U.S. that face limited access to fresh produce, according to a news release.
Starting on Giving Tuesday, Dec. 3, Instacart customers are invited to shop health-driven products from food and beverage company Danone North America. Danone’s mission to bring health through food to as many people as possible through its portfolio of products aligns with PHA’s mission to transform the food landscape in pursuit of health equity, the release said.
Instacart and Danone will each donate one serving of fruits and vegetables to PHA for every customer dollar used to purchase qualifying items, up to 500,000 servings.
The company said it’s making it easier than ever before to shop for a cause by labeling select Giving Tuesday Danone products — such as OIKOS Triple Zero, Silk Almondmilk and Happy Baby Organics Baby Food — with a custom “Giving Partner” badge on the Instacart app and website. Whether a customer shops directly from the Giving Tuesday campaign website or builds a cart via a favorite retailer’s storefront, it should be clear which products can be purchased to support this partnership, according to the release.
“In order to create a world where everyone has access to the food they need, we need everyone at the table, which is why we’re proud to partner with Danone this Giving Tuesday in support of Partnership for a Healthier America," said Dani Dudeck, chief corporate affairs officer for Instacart. "By combining our technology and scale with Danone's leading products, we're able to unlock a new way for our customers to shop for nutritious food for their families while simultaneously donating servings of fruits and vegetables to communities in need across the country.”
Gemma Hart, senior vice president of corporate affairs for Danone, said the company is eager to work with Instacart to deliver of its mission to bring health through food to as many people as possible.
"Through this partnership, we are making products from Danone’s nutritious portfolio — including high-quality protein, plant-powered nutrition and baby food — available to more families across America, and at the same time, donating up to 500,000 servings of fresh produce," Hart said. "This is a great example of how like-minded partnerships can drive real community impact at scale.”
In partnership with PHA, Instacart said it has connected under-resourced communities with over 5 million servings of fruits and vegetables since coming together in 2022, making progress towards its long-term commitment to connect families with 10 million servings of produce by 2025. In support of that commitment, the company said, the donations from the Giving Tuesday campaign will help fund PHA initiatives like Good Food at Home.
Through Good Food at Home, families receive an Instacart+ membership with $0 delivery fee and Instacart Health Fresh to purchase fruits and vegetables from local grocers on Instacart, according to the release. The program has made a difference in communities nationwide, the company said said, and outcomes show that participating families significantly increase their fruit and vegetable consumption and build sustained healthy habits as a result of the program.
To date, PHA said it has supported more than 4,100 families across the country through Good Food at Home and recently launched the Good Food at Home program to more than 600 additional individuals in Baltimore, Chicago and Philadelphia.
"For far too many of our neighbors, friends and loved ones, good food is not accessible, affordable or is too far from home," said Noreen Springstead, president and CEO for PHA. "This holiday season, we're grateful to Instacart and Danone for making it easier than ever to shop for a cause and give back to families across the country. Thanks to our partners and their generous customers, PHA will be able to ensure that more families have access to the nutritious food they need to lead healthy, thriving lives."
Through the Instacart Health initiative, the company said it partners with nonprofit and health care leaders to scale nutrition security and food-as-medicine programs, adding that it also is making it easier for people to access and pay for nutritious foods online and have expanded online Supplemental Nutrition Assistance Program acceptance to nearly 180 retail banners spanning more than 30,000 stores across all 50 states and Washington, D.C., reaching almost 98% of U.S. households enrolled.
by Jill Dutton, Dec 02, 2024