Industry readies for Sustainable Produce Summit, West Coast Produce Expo 2024

Industry readies for Sustainable Produce Summit, West Coast Produce Expo 2024

The JW Marriott Desert Springs Resort and Spa in Palm Desert, Calif., provided a stunning backdrop for the 2023 West Coast Produce Expo and Sustainable Produce Summit.
The JW Marriott Desert Springs Resort and Spa in Palm Desert, Calif., provided a stunning backdrop for the 2023 West Coast Produce Expo and Sustainable Produce Summit.
(File photo: Amy Sowder)
by Jennifer Strailey, May 24, 2024

For a fifth year, The Packer’s Sustainable Produce Summit is once again co-located with West Coast Produce Expo, set to provide the fresh produce industry three days rich in educational and networking opportunities, May 30 to June 1, at the JW Marriott Desert Springs Resort and Spa in Palm Desert, Calif.

This year’s Sustainable Produce Summit will kick off by taking a deep dive into the proprietary data, insights and trends revealed in Sustainability Insights, The Packer’s annual survey of consumers, retailers and growers. Each segment has a unique perspective and an important role to play in creating a more sustainable world. This session is poised to translate survey results into actionable takeaways.

Also on the Sustainable Produce Summit agenda — sessions exploring the role of seed cultivation, fruit breeding and genetics in a more sustainable food supply; biodiversity and the future of food; and communicating sustainability through marketing. The day is set to culminate with the presentation of The Packer’s annual Sustainable Marketing Awards.

 

West Coast Produce Expo

Palm trees, fresh produce and passionate people are all part of the magic that is West Coast Produce Expo. 

This year’s West Coast Produce Expo is on track to welcome a record number of retailers to Palm Desert.

From farm field tours and yoga to pickleball and a golf tournament, West Coast Produce Expo will once again offer a multitude of activities to enjoy. 

Have you heard about BizMatch? If you’re already scheduled for one or more of these highly effective and efficient meetings between buyers and sellers, well done. If you’re new to BizMatch, please connect with a team member from The Packer who will help you to schedule a BizMatch meeting in the future.

As the sun begins to set on the evening of May 31, we’re off to the races with a Kentucky Derby-themed opening reception. Join The Packer for a fun evening filled with delicious food, drinks and games. Come dressed in your best hat or Kentucky Derby attire and be ready to mix and mingle from 7:30-9:30 p.m. in The Grove at the JW Marriott.

On June 1, be sure to catch West Coast Produce Expo’s educational sessions, where industry experts will address hot topics including labor and talent acquisition, retail sales trends and opportunities for growth. 

This year’s retailer panel discussion is set to explore how successful produce purveyors keep shoppers coming back for more. From product mix and the power of private label to price sensitivity and sustainable packaging, today’s produce retailers are navigating an ever-changing world of challenges and opportunities in-store and online. Join us to hear how leading retailers including Amazon, Cardenas Markets, Grocery Outlet and Sprouts Farmers Market are meeting these challenges and seizing the opportunities to increase produce purchase.

Then get ready to expand your mind and transform your business with keynote speaker Erik Wahl, an internationally recognized artist, TED speaker and No. 1 bestselling author, on June 1 from 11 a.m. to noon in the JW Marriott’s Springs Ballroom. 

After the keynote and lunch on June 1, attendees and exhibitors are invited to experience the energy of the expo floor from noon to 5 p.m. Be sure to join The Packer from 4-5 p.m. for a cocktail during the closing reception on the show floor.

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