West Pak Avocado says its AVO360 program and category expertise highlight Cinco de Mayo and the growing popularity and impact on sales during the second quarter.
Shoppers spend 1.9 times more on groceries with avocados in the basket than without, West Pak said in a news release, citing 2024 Numerator Shopper Metrics. Avocado shoppers also make 10.6 more yearly trips than the average avocado buyers, which also highlights the popularity of avocados for Cinco de Mayo, the company added.
West Pak said its full-service experience, AVO360, ensures a year-round supply of fruit and offers personalized avocado experiences and customer-focused insights for retailers throughout the U.S.
The program includes custom and commission-branded promotional opportunities, recipe ideas, merchandising strategies and educational materials to encourage consumers to embrace avocados in their Cinco de Mayo festivities. This material is available through West Pak’s AVO360 Resource Center, an online portal that offers exclusive content and insights as well as marketing and merchandising support for West Pak’s customers.
West Pack said its partnership with Avocados From Mexico this season will help customers drive more green at the register with a marketing plan, in-store bins, digital support and more.
The Hass Avocado Board’s Avocado Holiday Retail Recap for the second quarter of 2024 showed that Cinco de Mayo promotions saw the greatest volume lift of the all holidays during that quarter.
The report showed avocado unit sales hit 59.8 million during the 2024 holiday, up more than 2% from 2023 and the highest level in four years. Second-quarter dollar sales were highest during the week of Cinco de Mayo at $68.5 million, according to the retail report. The festive holiday also saw the highest year-over-year dollar growth rate (more than 22%) of any other 2024 holiday.
“Cinco de Mayo is a significant occasion, and avocados are an essential part of the culinary experience,” said West Pak Avocado CEO Mario Pacheco. “We want to help our retail partners capitalize on this opportunity by promoting avocados as a must-have ingredient for celebrations, from guacamole to main dishes and more.”