The Hass Avocado Board is shifting its webinar series to an on-demand platform, making access to supply and market data more convenient for stakeholders as the industry grows, according to a news release.
Beginning with its first presentation of 2023, “Rethinking Retail: Regional Category Development Drivers,” HAB webinars will be available for download on demand.
“Driving sustainable demand and growth across the avocado industry requires a steady, reliable pipeline of quality data and business tools,” John McGuigan, director of industry affairs for the Hass Avocado Board, said in the release. “The webinars offer a 30-minute briefing of timely information including recommended action items. It’s free to attend and we are excited that the new on-demand service creates more convenience and flexibility.”
The first webinar of the 2023 series is a consolidated review of a study examining fresh avocado purchase trends and behaviors from over a three-year period. It reveals strategic opportunities for marketers and retailers to customize their approach by region for stronger sales, the release said.
Industry members can access the webinar on-demand through the HAB website.
“Using the diverse expertise of HAB staff and industry subject matter experts, this webinar series is an example of the HAB Effect in action,” the release said. “Only as a result of the collective power of HAB, the industry can access unbiased data and actionable market insights such as this to make better business decisions and drive category growth more effectively across the U.S.”
There will be three additional webinars in 2023, including a presentation of key learnings and takeaways from the upcoming World Avocado Congress. Industry members can sign up for the Hass Avocado Board newsletter to stay informed about upcoming topics and release dates.
The Hass Avocado Board exists to help make avocados America’s most popular fruit, says the Mission Viejo, Calif.-based organization. HAB says it provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals and brings people together from all corners of the industry to collectively work towards growth.