Price Mabry, director of produce and floral for Oklahoma City-based HAC, has seen great engagement among the company’s produce managers in the annual Idaho Potato Lovers Month display contest.
HAC put Idaho russet potatoes in its ad the first week of February; 8-pound bags at 2 for $5 was the deal featured on the front page, Mabry said. The company got point-of-sale material from the Idaho Potato Commission for all its stores, and produce managers have already sent in dozens of photos of creative displays.
Mabry said he’s been impressed by the use of tie-ins and point-of-sale materials across the board. He noted that positive attributes of this annual potato display contest are the many prizes, which encourage participation, and the categorization of stores so produce teams at any size location feel like they can participate.
Check out the video above to see some of the contest displays from HAC.