Frieda's begins shipping Hatch chili peppers

Amid anticipation for the return of Hatch chili peppers, Frieda’s Branded Produce says it will begin shipping the prized peppers beginning July 9.

Exclusively grown in the fertile soil and unique growing conditions of New Mexico’s Hatch Valley, the chilies are loved for their unique flavor, kick and versatility, according to a news release.

“At Frieda’s, we play no games when it comes to real, authentic products. Our green Hatch chiles come straight from this legendary stretch of land to bring you that distinct flavor and experience,” said Alex Jackson, vice president of sales and procurement for Frieda’s.

The short season and limited availability for Hatch green chilies have made them a highly sought-after ingredient, the release said, adding that unique weather conditions have contributed to the peppers packing an extra punch with even more heat this year.

“After visiting Hatch, New Mexico, this week, I am excited for another summer of authentic Hatch chiles,” Jackson said. “The 2023 season was challenging, with an unprecedented heat wave cutting the season short and forcing producers to allocate most of their fresh hatch to their processing operations, allowing consumers to enjoy Hatch chiles year-round. This year, with the weather cooperating the entire month of June and rain coming in as expected, we expect a ‘normal’ Hatch season of great volumes of all heat levels.”

Frieda’s says it offers Hatch chilies in a branded 25-pound case, which can be used for side-stack displays, and in 1-pound and 2-pound retail pouches in mild, medium, hot and extra-hot heat levels. Hatch chilies will be available starting in late July until supplies last, the release said.

With roasting events and in-store promotions historically ending with the arrival of Labor Day, fresh Hatch chilies are available through October. To ensure quality and a reliable supply, Frieda's says it collaborates closely with its certified authentic grower partners throughout the entire season, from the start of the harvest to its conclusion.

“We are excited to host roasting events throughout Southern California and create excitement in produce departments with our retail partners around the United States,” Jackson said.