Fresh Del Monte Produce expands reach of Broccolini baby broccoli

Fresh Del Monte Produce Inc., through its Mann Packing vegetable division, says it has entered into a licensing agreement for The Nunes Co. to market and sell Broccolini baby broccoli, bringing the sought-after vegetable to more retailers.

Broccolini baby broccoli was introduced and exclusively trademarked by Mann Packing in 1998, and it is known for its tender, slender stalks, delicate florets and mild, slightly sweet taste with a hint of peppery freshness, the company said. Broccolini baby broccoli is entirely edible, from stem to leaf.

Previously available exclusively through Mann Packing, its rising demand prompted this strategic expansion, ensuring broader availability while upholding the premium quality that customers expect, according to a news release.

“This agreement is an important step in ensuring more consumers can experience the superior quality of Broccolini baby broccoli,” said Sevag Zaroukian, vice president of operations for Mann Packing. “By partnering with The Nunes Co., we’re expanding our brand’s footprint while upholding the same high standards that have made Broccolini a trusted name in fresh produce.”

The Nunes Co. Inc., founded in 1976, is widely recognized for its Foxy brand, a mainstay in the fresh produce industry for nearly five decades. The addition of Broccolini baby broccoli strengthens its portfolio of premium fresh vegetables, bringing together two well-established brands under one umbrella, the release said.

“For three generations, our family and our company have been stewards of the Foxy brand, which was created to help introduce our produce to families throughout the United States and the world,” said Tom Nunes V, president of The Nunes Co. “Adding a trusted brand like Broccolini to our own Foxy label allows us to leverage the strength and reputation of both brands to bring our product to a wider audience.”

Retailers and consumers can expect to see Foxy-branded Broccolini baby broccoli available in stores in the coming months, further building on the collaborative relationship between Mann Packing and The Nunes Co., which began in 2024 with the sale of Fresh Leaf Farms, the release said.