Fresh Del Monte introduces On-the-Go Oats With Fresh Fruit

Fresh Del Monte Produce N.A. Inc. has launched Del Monte On-the-Go Oats, a full line of breakfast meals with fresh-cut fruit. The new items tap into the growing trend of overnight oats — a booming category that is projected to grow to $17.8 million in the U.S. by 2030, says the company pointing to JC Market Research.

Available in three flavor varieties — Apples & Walnuts; Pineapple, Mango & Coconut; and Blueberries & Almonds — Del Monte On-the-Go Oats contain vanilla yogurt, oats and up to 2 ounces of fresh-cut fruit in each serving, according to a news release.

Unlike traditional overnight oats that require preparation, Del Monte On-the-Go Oats are ready-to-eat, with no cooking or preparation needed, appealing to the needs of consumers with busy lifestyles and limited time for preparing nutritious breakfasts, the release said.

Fresh fruit and vegetable intake among U.S. consumers is still far below Centers for Disease Control and Prevention guidelines, with only approximately 1 in 10 U.S. adults meeting the advised fruit intake of 1.5-2 cup-equivalents of fruits and 2-3 cup-equivalents of vegetables daily, the company says. By offering fresh-cut fruit with whole oats and yogurt in a portable package, Del Monte says it aims to make it easier for consumers to incorporate more fresh fruit into their daily routines.

Del Monte On-the-Go Oats is now available to ship to supermarkets, convenience stores and other retailers throughout North America, the release said.