Fresco y Màs, the Hispanic themed banner from Jacksonville, Fla.-based Southeastern Grocers, celebrated its first anniversary with seven new stores and a promotion benefiting The League Against Cancer.
The new stores expand Fresco y Màs's footprint to 18 total stores, and its first in Broward County, Fla. The first store opened on June 15, 2016.
To recognize the anniversary, Southeastern Grocers held a Profit Day, wherein all profits from the 18 Fresco y Màs stores went to The League Against Cancer, which provides low income cancer patients medical care at no cost.
Fresco y Màs features a “Low Price every day” program, which includes more than 800 products signed with a distinctive green and yellow arrow to identify items which will be at the same low price for at least six months, the company said, in a news release.
With the seven new store openings, Fresco y Màs also launched enhancements including:
- An all-new, full-service Latin butcher shop (Carniceria) offering an expanded selection of fresh, custom cut meats to better serve our customers.
- Refreshed produce department featuring a farmer's market setting with a wider selection of tropical fruits.
- A new “Cocina” (kitchen) offering daily specials of freshly prepared family favorites made from scratch.
- New Dollar Zone within the store, where customers can get over 600 everyday essentials for just $1, from grocery and cleaning to health and beauty.
- Renovated bakery department offering an expanded selection of Hispanic pastries and local baked goods, including flan, tres leches, croquettes, and custom tres leches cakes, made fresh daily, as well as a wider selection of local favorites.
- An all-new café with expanded seating area serving authentic Hispanic breakfast, pastries, drinks and hot and cold sandwiches.
- An additional Wall of Value section featuring weekly specials on popular items customers purchase most.
- A new custom façade and vibrant yellow colors with bi-lingual signage throughout the store.