With the Viva Fresh Expo around the corner, Farm Direct Supply, a global supplier of fresh fruits and vegetables, says it will introduce its new tropical brand, Tropiful, at this year’s show in Houston.
Farm Direct Supply says the initial launch of Tropiful includes Ivory Red dragon fruit, Golden Glow dragon fruit and Tropical Tan-Tans rambutan.
The company will showcase the new product line at its Viva Fresh booth, No. 201.
"Our goal is to not only enhance the visual appeal on the shelf but also to educate consumers about these exotic fruits before they even take a bite,” said Chris Horrell, general manager of Farm Direct Supply. “With our expanded tropical offerings, we're confident that this new brand will ignite excitement among our customers.”