Are you ready for peak apple season? Envy apples is. The premium apple brand has entered a partnership with The Pioneer Woman magazine to spark consumer trials, stimulate repeat purchases and inspire expanded usage occasions, according to a release.
The Pioneer Woman, founded by blogger and food writer Ree Drummond, shares food and lifestyle inspiration and recipes both online and in print. The most recent quarterly issue, which hit newsstands Aug. 22, features three Envy-centric pages, including a brand ad, custom content and a behind-the-scenes editorial taste test.
The latest issue includes apples on the first two pages of the magazine, which highlight two recipes aligned with fall entertainment.
In addition to print advertising, Envy and ThePioneerWoman.com plan to partner on four recipe videos for the site, produced in The Pioneer Woman test kitchen, the release said. All told, the campaign is expected to reach around 23 million consumers.
“We’re excited to meet the moment of peak Envy apple season with this deep collaboration with The Pioneer Woman Magazine and ThePioneerWoman.com,” said Cecilia Flores Paez, head of marketing, North America, for T&G Global Ltd., which owns Envy. “The brand fits squarely with our core consumer, and we can’t wait to drive their interest with this collaboration.”
For more information regarding our campaign, recipes and inspiration, visit envyapple.com and follow Envy on Facebook, Instagram and Pinterest.
As a part of the BayWa Global Produce family, T&G Global is located in 13 countries and its team of 1,600 people both grow and partner with over 1,200 growers to market, sell and distribute nutritious fresh produce to customers and consumers in over 60 countries.
Envy is a registered trademark owned by the T&G group of companies. It was developed in Aotearoa New Zealand and patented in 2009. Envy is grown under license by T&G in selected prime apple growing regions across the globe, including Aotearoa New Zealand, North America, South Africa, Australia, and Europe.