With an extensive marketing campaign with the Hallmark Channel, the Envy Apple once again expects to be the “The Ultimate Holiday Apple.”
“From bloom-time onwards, weather throughout the apple growing regions in Washington has been excellent for conventional and organic Envy apples,” Chris Willet, vice president of growing and sales operations for North America at T&G Global Ltd., which owns Envy, said in a news release. “Just in time for the holiday season, we are very pleased with the Envy Apple pick so far, and we expect to produce a wide range of sizes to support our holiday retail programs.”
For a fourth year, Envy has renewed its high-impact promotions with Hallmark Channel, the release said.
The brand is engaging consumers in a nationwide omnichannel holiday campaign that recognizes this favorite premium apple variety as “The Ultimate Holiday Apple” with Hallmark Channel star Andrew Walker, the release said.
As part of the collaboration, according to the release:
- Physical components will include in-store bags, bins and header cards at retailers as well as a billboard in Edison, New Jersey, this December.
- A bowl of Envy apples will be featured prominently in a scene from Andrew Walker’s 2022 film "Three Wisemen and a Baby," the most watched cable movie in 2022, averaging 3.6 million total viewers. The film will air twice this holiday season on Hallmark Channel and will be available for streaming on the Hallmark Movies Now subscription video on demand service.
- Hallmark’s Movie Checklist App helps fans keep tabs on what they’ve watched and sets reminders for premieres. Envy apples will be featured in the app with a custom storyteller that features a virtual product placement scene, alongside fun recipe tips and shoppable recipes.
- The Hallmark Channel website is a resource for fans to gain holiday recipe inspiration through the annual Envy Apples Recipe Listicle. Each year, users learn how to turn the delicious apples into a festive dessert or savory recipe.
- Envy apples will be included in one of Hallmark’s e-newsletters to their members highlighting Envy’s role in the 2023 Countdown to Christmas program, as well as including a coupon code to encourage trial.
Hallmark Channel will post on its social media platforms to drum up excitement for their robust fanbase encouraging millions of fans to tune in, the release said.
Last year’s collaboration with Hallmark reached consumers more than 25 million times and helped drive Envy apples to a double-digit year-over-year sales increase, according to the release. T&G Global says it expects a similar reach for this year’s partnership, according to the release.
For more information about the campaign, recipes and inspiration, visit envyapple.com and follow Envy on Facebook, Instagram and Pinterest. Envy is marketed and distributed by Rainier Fruit, Oppy and CMI Orchards, the release said.