Dorot Farm has entered the baby carrot market with the launch of baby carrots for its U.S. retail and foodservice customer base.
“Following Dorot Farm's growing demand, and customer’s request for baby carrots, we decided to add the baby carrots item to our portfolio. This way our customers can enjoy our fresh and sweet carrots in different varieties,” Ami Ben-Dror, founder and CEO of Dorot Farm, said in a news release.
Dorot Farm is partnering with California growers to introduce baby carrots to its growing portfolio of fresh vegetables, according to the release.
“We are very proud to partner with growers in California and enter the baby carrot market. We are excited to begin shipping baby carrots to our growing retail and foodservice customer base," Ben-Dror said. "Baby carrots continue to grow as a category, and we are looking forward to adding this iconic item to our portfolio of fresh produce. As always, we are involved from the seeding and the products is according to our specifications.”
Dorot Farm said it is continuing to diversify its seeding, and growing program to service its growing customer base on a year-round basis. The company said it will begin shipping baby carrots next month and will feature its newest line at the upcoming Fruit Logistica in Berlin.