Discussing the new Instacart-Fabric partnership with retail expert Bill Bishop

Discussing the new Instacart-Fabric partnership with retail expert Bill Bishop

by Ashley Nickle, Jul 23, 2021

Bill Bishop, chief architect of retail consulting firm Brick Meets Click, talks with PMG editor Ashley Nickle about his reaction to the Instacart-Fabric deal, what the long-term trajectory is for Instacart, how retailers are navigating the growing e-commerce opportunity, how fresh produce fits in, and much more.

Check out the video above for their full conversation. Below are the nuts and bolts of what Instacart said about the deal in its press release on the news. Find the full story here.

“Our next-gen fulfillment initiative combines our robust technology suite and dedicated community of shoppers with robotics solutions to give retailers even more innovative ways to compete and serve their customers online,” Mark Schaaf, chief technology officer for Instacart, said in the news release.

“Our next-gen fulfillment work will also help reduce some of the things that make in-store shopping cumbersome for Instacart shoppers, like crowded store aisles, out-of-stock items and long checkout lines,” Schaaf said. “Over the long term, we believe partnering with retailers to bring next-gen fulfillment technologies together with the personal touch and care of Instacart’s shopper community will create an even more seamless online grocery experience that’s faster and more affordable for customers and delivers even more value and growth to retailers.”









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