Conversations at WCPE: Jewel-Osco's Scott Bennett on creating excitement in stores

Conversations at WCPE: Jewel-Osco’s Scott Bennett on creating excitement in stores

by Ashley Nickle, Oct 27, 2020

Scott Bennett, produce sales and merchandising manager for Jewel-Osco, will discuss in an education session at the online West Coast Produce Expo how he has approached continuing to create excitement in stores despite the restrictions and shifting shopping patterns of the pandemic.

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Bennett will also talk about the emphasis Jewel-Osco puts on local produce and the strong supplier relationships that underpin that program. The West Coast Produce Expo session featuring Bennett is scheduled for 12:30 p.m. on Nov. 12. Registration to attend this year's event is free.

Bennett is a respected industry veteran who has received PMG's Produce Retailer of the Year Award and the Produce Marketing Association's Retail Merchant Innovation Award.

To read more about Bennett, check out the following articles:

2019 Produce Retailer of the Year — Jewel-Osco's Scott Bennett  Suppliers appreciate the partnerships they have with Jewel-Osco produce sales and merchandising manager Scott Bennett.

Expert Insight — Scott Bennett with Jewel-Osco — Bennett describes his selling philosophy as “old-school, in-your-face merchandising.” Items should be hand-stacked, displays big and bold, and product “so fresh it's jumping off the shelves.”

Jewel-Osco creates excitement with Blueberry Harvest, Melon Mania  Billboards, banners, T-shirts and more helped spread the word in early August that Michigan blueberries were starring in a special event at Jewel-Osco stores.

PMA names Retail Merchant Innovation Award winners  The Produce Marketing Association recognized four retail leaders Oct. 14 at Fresh Summit with its new Retail Merchant Innovation Award.

 









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