Wenatchee, Wash.-based CMI Orchards is reporting major growth in branded organic apple sales dollars and more promotion opportunities ahead.
High-flavor organic apples are selling well, Danelle Huber, senior marketing manager, said in a news release. Huber pointed to notable sales increases for various branded apples based on Nielsen scan data for the latest 52 weeks through Dec. 2, 2023.
Despite a marginal overall decline (down 1.2%) in organic apple category sales dollars, Huber said that branded organic apple sales have seen positive results.
“Sweet and juicy organic Evercrisp is a standout performer, with a remarkable +401.8% growth over the latest reported 52 weeks,” Huber said in the release. “Organic Cosmic Crisp grew by +344% over the same period, carving out a significant chunk of the market as more shoppers enjoy this flavorful red apple.”
Other strong performers include organic Envy (up 21.3%) and organic SugarBee (up 121.6%), Huber said.
Many reports showcase a consistent upward trend in organic purchases in more health-minded demographics willing to spend a little extra for a purchase they can feel good about, Huber said.
“The younger demographic is a prime and growing target audience, as this subset of the population typically purchases the most organic produce,” Huber said. “We’re seeing this trend build momentum as these young shoppers are generally more concerned about product sustainability, including understanding the origins and production of their food; they’re often more health-minded and ultimately will continue to spend on organic produce despite economic pressures.”
CMI Orchards offers the following core and specialty organic options: Ambrosia Gold, Kiku, and Kanzi apples; fuji, gala, granny smith, Pink Lady, Honeycrisp, golden delicious and red delicious apples; bosc and d’Anjou pears; and red and rainier cherries.
“As we welcome the new year, CMI Orchards remains dedicated to providing the best of the best for not only our customers but shoppers too with our delicious, sustainable organic apples,” Huber said. “We’re not just fulfilling the needs of health-conscious consumers; we’re establishing the benchmark for a healthier, tastier future with every organic apple we cultivate.”