Michael Schutt, director of produce and floral for West Sacramento, Calif.-based Raley's, spoke with PMG editor Ashley Nickle this month about point-of-sale material, online produce, seasonal items and more.
You can watch the full conversation on the player above, and you can read more about Schutt and Raley's in the following articles (which also include more video interviews).
Michael Schutt promoted to director of produce and floral for Raley’s — In his new position, Schutt will be responsible for sales and net margin targets and for continuing to lead the produce merchant and quality control team
Behind the scenes: The produce department at Raley’s O-N-E Market — The first Raley’s O-N-E Market made its debut in late June in Truckee, Calif., its produce department filled with organic fruits and vegetables. Roughly 80% of the produce in the store is organic, including more than 90% of the value-added case
Building a culture of creativity in your produce departments — “If you want to encourage out-of-the-box thinking, there can be no wrong answers to merchandising plans, but only to provide continuous analysis, feedback along with some guardrails that align to the overall company goals,” Schutt said. “After that, let the creativity flow.”
Opening stores and growing e-commerce in 2020 — Michael Schutt discussed at the West Coast Produce Expo his company’s growing online business and his experience with navigating the pandemic as he has transitioned into a new role.