Can Wal-Mart be “cool”?

Can Wal-Mart be “cool”?

by Pamela Riemenschneider, Mar 13, 2017

Analysts took a field trip to the reimagined Wal-Mart Stores Inc. Supercenters recently, and dubbed the new features (scan and go, touchscreens, improved lighting and three types of shopping carts)…

“cool.”

Can Wal-Mart, the epitome of un-cool (the article I'm reference even called it the “Oxyest of Oxymorons”), ever be “cool”?

Wal-Mart has a blog post explaining the new features, and they're promising.

I've noticed changes in produce lately. When I price checked versus Aldi last week, for example, I saw a surprising amount of organic produce on the shelves. There were things I didn't expect, like bell peppers and numerous varieties of apples. Previously, you'd see one, maybe two. There were multiple organic options in carrots, too.

What was un-cool?

Someone at the Supercenter near my house found the pineapple corer again. If you recall, I was pretty harsh about this store's efforts to do in-house cored and chunked pineapple. It was a hot mess.

I'm happy to report that it looks a lot better than before, but I'm still doubtful that this is a good idea for a retailer like Wal-Mart to do in-store.

While the tubs had sticker to across one side to appear sealed, they were still fantastically inconsistent. They were sold for “$1.98/lb” with every tub marked as a pound, as if it was actually weighed and stickered in-store. It was set up to be the same price as whole fruit, which was merchandised alongside the cored fruit for $1.98 each.

Every single tub I weighed was more than a pound, thankfully, and one was even a pound and a half.

Not cool.

pineapple
Here we go again.
walmart pineapple
It wasn't hacked apart in random pieces this time, but the sizes are way inconsistent, and each is marked as being weighed and sold for $1.98/lb. 
walmart pineapple
It was in the same case as the whole pineapples. 

 









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