Tyler, Texas-based Brookshire Grocery Co. acquired Tahlequah, Okla.-based Reasor’s LLC — but Reasor’s stores will continue to use the Reasor’s name and employ the same team.
Reasor’s stores are now a new division of Brookshire, with confirmed support from the Reasor’s Employee Stock Ownership Program, according to a news release.
With Reasor's locations in the greater Tulsa, Okla., area and more than 2,000 employees, Brookshire now has more than 200 stores with more than 19,000 employee-partners in four states.
“We look forward to serving the greater Tulsa area and continuing the Reasor’s legacy,” Brookshire Grocery Co. Chairman and CEO Brad Brookshire said in the release.
The Brookshire family of stores operates four other banners, including Brookshire’s, Super 1 Foods, FRESH by Brookshire’s and Spring Market in Texas, Louisiana and Arkansas. The addition of the Reasor’s banner adds a regional presence that positions BGC for future growth.
“This partnership is a true merger of two family-led grocers coming together to better serve the Tulsa community. Our combined team will bring increased resources which will lead to reinvestment in the stores, expansion into new communities, enhanced technology and greater charitable giving,” Jeff Reasor said in the release. Reasor now serves as president of the Reasor’s Division with Brookshire Grocery Co. “Our respective teams have worked together the last several months to ensure a smooth transition.”
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