BrightFarms and Instacart seek to bolster resolutions to eat better

BrightFarms and Instacart seek to bolster resolutions to eat better

As part of its Quitter's Day promotion, BrightFarms said Instacart customers can choose to redeem a free Mediterranean, Southwest Chipotle, Chickpea Caesar or Sunny Bacon salad kit.
As part of its Quitter's Day promotion, BrightFarms said Instacart customers can choose to redeem a free Mediterranean, Southwest Chipotle, Chickpea Caesar or Sunny Bacon salad kit.
(Photo courtesy of BrightFarms)
by The Packer Staff, Jan 23, 2025

BrightFarms says it will deliver free salad kits for Quitter's Day — a day designated as when most people abandon their New Year’s resolutions — in partnership with Instacart.

The controlled environment agriculture grower will offer free Crunch Kits through the end of the month, according to a news release. Consumers can head to the Instacart website or app to redeem the offer with their Instacart order and select an eligible Crunch Kit of their choosing while supplies last.

BrightFarms said Instacart customers can choose to redeem one of the following salad kits as part of the Quitters Day promotion:

  • Mediterranean — A vegetarian-driven salad featuring Greek flavors, feta cheese, roasted lentils, herbed flatbread and a feta vinaigrette.
  • Southwest Chipotle — A blend of heat and smoke with tangy, bold flavors featuring fire-roasted corn, cotija cheese, tortilla strips and chipotle ranch dressing.
  • Chickpea Caesar — A twist on a culinary classic, this kit starts with fresh BrightFarms Sunny Crunch greens, topped with crispy chickpeas, organic quinoa, shaved Parmesan cheese, garlic crouton crumbles and a vegan Caesar dressing.
  • Sunny Bacon — A savory salad topped with uncured bacon bits, shredded white cheddar cheese, sunflower seeds, crispy onions, herb croutons and a vegan Ranch dressing.
"We're committed to bringing our customers the crispiest, crunchiest, and freshest lettuce imaginable,” said Jessica Soare, senior director of marketing at BrightFarms. “Our partnership with Instacart takes that promise even further, ensuring that you can enjoy produce that's not just better for your plate but better for the planet too.”









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