Bako Sweet emphasizes summer sweetpotato offerings at retail

Bakersfield, Calif.-based Bako Sweet says it has range of summer opportunities for retailers, providing seasonal merchandising options and campaigns that aims to captivate both retailers and consumers alike

This summer Bako Sweet introduced its grilling merchandising bins, highlighting the versatility of sweetpotatoes in grilling recipes. The bins are available through Labor Day, providing retailers with an eye-catching seasonal display that encourages consumers to include sweetpotatoes in their summer grilling plans, according to a news release.

Bako Sweet said its dedication to staying fresh with the seasons means that merchandising options are continuously updated to reflect seasonal themes, ensuring that retailers can always offer something new and exciting to their customers.

"We are incredibly proud of the positive feedback and engagement we’ve received from our recent trade shows," Susan Noritake, director of sales at Bako Sweet, said in the release. "Our commitment to providing innovative, seasonal merchandising options and supporting our retail partners is at the core of our mission. We look forward to continuing to grow and inspire with our value-added products."

Bako Sweet said it is actively engaging people through social media to inspire them to use sweetpotatoes in new and creative ways. The brand is sharing recipes like Sweet Potato S'mores, Sweet Potato Burgers, and Sweet Potato Kabobs to showcase how delicious grilling with sweetpotatoes can be. Bako Sweet’s Instagram page is also a resource for retailers to share content and engage their shoppers, reinforcing the appeal of sweetpotatoes during the summer.

Bako Sweet said it is excited about deepening partnerships with longtime customers and exploring new opportunities. The brand is focused on supporting retailers with the right products and displays, ensuring that sweet potatoes are a prominent feature in stores.

From a marketing perspective, Bako Sweet is embracing omnichannel planning to reach consumers across various platforms. This comprehensive approach ensures that the brand’s message is consistent and impactful, driving consumer interest and engagement, according to the release.