The Big Game is made up of big wins, big energy, and big memories. And Avocados From Mexico, together with legendary NFL tight end Rob Gronkowski, says it is making big plays to get guac on every game-day table this football season.
Together the "Always Good" duo have pulled out all the stops — like a giveaway of limited-edition Guac Pack, a fun Gronkamole Challenge, recipe inspiration and more, according to a news release. The latest experience from the avocado brand featured exclusive drops including the first-of-its-kind, limited-edition Big Game Guac Pack, designed to ensure consumers won’t miss a single moment of the action this year to refill their bowls of guacamole.
The Big Game Guac Pack sports an insulated, removeable pouch that lets one store their freshly made guac, paired with a carrier for go-to seasonings and tortilla chips, the release said. The Y2K-inspired fanny pack was designed to match the versatility of avocados, featuring adjustable straps and taking game day style up a notch for fans to stay focused on the game with their favorite guac dip on their hip, according to the brand.
Other game-day promotions from Avocados From Mexico include:
Gronkamole Challenge
- Avocados From Mexico has paired the Guac Pack drop with the Gronkamole Challenge — a video stream hosted by Gronkowski himself — that began airing starting Jan. 29 on Avocados From Mexico’s YouTube channel.
- Gronkowski brings to life campy ways to enjoy guac in the only way he can: a challenge that puts his guac-eating skills to the test.
- To engage fans in new and exciting ways, Avocado From Mexico launched Guacline: a first-of-its-kind interactive experience powered by generative artificial-intelligence technology where fans can receive a personalized video call with Gronkowski.
- Guacline is a platform that creates a two-way interaction with Gronkowski’s avatar, making the experience personal, memorable and highly shareable.
- This isn’t just a video call — it’s a next-level connection powered by generative AI technologies, redefining how fans interact with their favorite icon in preparation for putting on a winning game day spread, the release said. At the end of the call, fans can “Gronk and roll” on their own game day snack after downloading their recipe, ensuring the process feels truly interactive from beginning to end.
- As part of the brand’s national shopper marketing campaign, in-store displays will feature Gronkowski getting ready for game day with his favorite "Gronkamole” recipe featuring Buffalo sauce.
- Life-sized standees, branded packaging and promotional displays will show consumers that no matter their guac style, it’s "Always a Good Bowl" with Gronkowski, including:
- Customers can get $1.50 rebate when they buy four Avocados From Mexico.
- During the promotion, shoppers will have a chance to win prizes and more.
“With our dedication to innovation always top-of-mind, we’ve reimagined what it means to create an in-culture moment that resonates with fans," said Alvaro Luque, president and CEO for Avocados From Mexico. "Our multifaceted partnership with Rob Gronkowski is a great example, from the Gronkamole Challenge and innovative drops like the Big Game Guac Pack to introducing his interactive, AI avatar in our digital experience. With this campaign, we’re tapping into the good times at the core of our brand, offering always good ways to make game day that much better. I’m incredibly proud of the way Avocados From Mexico has strengthened its Big Game presence over the past decade, and am excited to continue building on our momentum.”