Do you know who influences the rules for organic in the U.S.? It’s the National Organic Standards Board. I’m pretty sure most retailers understand what the NOSB does, and you guys probably have a good idea of what the National Organic Program is. (If you don’t, head over here for some FAQs)
The Packer’s most recent editorial points out a glaring issue with the current organic industry representation on the NOSB:
They point, specifically, to the lack of representation from mainstream food retailers.
No disrespect to Mom’s Organic Market, but they’re the sole representation for all retailers across the country. MOM’s does a fantastic job doing what it does, but its market is extremely niche compared to the major sellers in the country. Even Whole Foods Market Inc., provides a broader view of how the everyday consumer purchases organic in the U.S.
As the Packer’s Editorial Board says: