Video: 2020 winners of the National Watermelon Retail Merchandising Contest
Planning some wonderful watermelon displays for July and August? Of course you are! And you can get a little extra credit for your efforts by entering the National Watermelon Retail Merchandising Contest.
The grand prize is $5,000. Second place is $2,500, and third place is $1,000. Three $500 honorable mention prizes will also be awarded.
Hosted by the National Watermelon Promotion Board, the contest will begin accepting entries July 7, and the deadline for entries is Sept. 10.
Displays can include whole watermelon, fresh-cut watermelon, mini watermelon or any combination of the three and should use point-of-sale material to share information like recipes, health benefits and selection tips. Promoting the fruit on digital platforms as well as in-store is also encouraged.
The first 25 entrants to the contest will receive a $15 Amazon gift card.
Check out the official rules here for more information, and see the National Watermelon Promotion Board’s retail section for all kinds of POS assets and other useful collateral.