7504 S Dixie Hwy
West Palm Beach,
FL
33405
United States
In late October of 2005, Hurricane Wilma passed through South Florida. Homes and businesses in West Palm Beach were left without power. Several of them suffered great damage, streets were flooded, and debris scattered throughout the city.
A few days later, without electricity, Don Victorio’s Market opened its doors. It was not the ideal time to open a business, but Peruvian owners, then married, had saved up and planned to open in November. They had identified a lack of stores offering fresh and local produce in the area.
They thought a small, family-owned business, focusing on fresh food would be a good fit. Both of them, along with their family, spent long days setting up the store. When the effects of Wilma began, work had to stop. The family decided to have a soft opening when all rains had ceased.
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