The South Carolina Watermelon Association is a farmer and agricultural industry led organization whose main purpose is to increase consumer awareness and consumption of watermelon while creating a positive economic impact for producers. The Association works to increase consumer demand for watermelon through promotion and also focuses on research and legislation affecting growers and related businesses in the watermelon industry. Consisting of twenty-six board members with one research scientist serving as an adviser, the South Carolina Watermelon Association is heavily involved in supermarket promotions and promoting watermelon at events such as festivals, summer camps, welcome centers, schools and fundraisers. Be sure to check out our promotional efforts from in-store taste samplings at retail to watermelon cuttings at special events and festivals statewide. You may even want to schedule time to attend the events and participate in sampling our fun fruit. Working closely with the retail market, the South Carolina Watermelon Association supports watermelon advertising and promotion in their stores during the season. In addition to promotion, the Association selects and supports several different research projects each year and keeps up with today’s technology and the ever-changing world of agriculture to ensure that our farmers are able to compete in the marketplace. Also, the South Carolina Watermelon Association serves as the voice in Washington for South Carolina watermelon farmers and monitors legislation that touches the produce industry.
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