6001 W Market St #A
Greensboro,
NC
27409
United States
Han Feng Inc. and its affiliates (“Han Feng Group” or “ The Group”) is the leader in providing Chinese restaurants located in the southeastern United States, (primarily Chinese takeout restaurants), with the highest quality of foods and supplies at a reasonable price. Since it is founded in 1997, Han Feng Group, with around 7,700 restaurant customers located in fourteen states, has captured the market at a decent annual growth rate. This rapid growth is fueled in part by increasing demands in the Chinese foods market segment, and the result of good old fashioned business know-how and hard work.
There are Chinese takeout restaurants in every corner of the US and their number is in the tens of thousands. Typically these takeout restaurants are operated by individual family with few workers. Presently majority of these restaurants are owned by Chinese American from the province of Fujian. The industry has been able to grow rapidly because it provides good food at a low cost.
Han Feng Group offers an array of specialty Chinese foods and supplies that are not widely available elsewhere. By becoming the one-stop-shopping for all of its customers, Han Feng Group has made it difficult for small competitors from entering this market segment. As a way to focus its efforts, Han Feng Group concentrates on serving primarily the fast growing Chinese restaurants in the southeastern region of the United States. This allows it to maintain market position with its core customers; thus keeping large competitors like Sysco and US Food Services from penetrating into this market segment easily. To support this growing market segment, Han Feng Group develops distribution channels throughout the southeastern United States. The five distribution centers are located in Greensboro, North Carolina, Ocala, Florida, Atlanta Georgia, Nashville, Tennessee, New Orleans, Louisiana and Lexington, Missouri. Han Feng Inc. also acquired HD Food Service in late 2008, a wholesaler operated in Winston Salem, North Carolina.
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