We are a small family business in the Pajaro Valley going into the third generation. Edmundo Duran started Duran Sales, Inc. to help his father Jose Duran sell their own berries. As a small farmer, Edmundo Duran sought out to make their life better. By creating Duran Sales, Edmundo would be able to sell his own berries and do better for the family. Jose Duran and Edmundos' main goal of family has been brought down to the business throughout the years as the third and fourth generation begin to join forces to create a great atmosphere at Duran Sales Inc.
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