Vallarta Supermarkets has grown to a total of 50 stores through out California (Ventura, Los Angeles, San Bernardino, Kern, San Diego, Santa Barbara, Tulare, Orange and Fresno counties). The company employs approximately 8,000 employees. Vallarta Supermarkets intends to positively impact 100 communities by the year 2030. That means opening new stores at a rate of 3 locations per year. As the business has grown, great customer service and providing the highest quality products at great prices has remained their constant goal. The Gonzalez family has adhered to their strong work ethic and has made it part of their company culture ensuring that all their employees strive for excellence. For over 25 years Vallarta Supermarkets has maintained an image characterized by family values, service, cleanliness, beautiful decor, a pleasant shopping ambiance and a large variety of products in all departments. Vallarta Supermarkets offers its clientele exceptional quality, outstanding service and great prices that keep them coming back to the stores. The Gonzalez partners meet weekly to discuss business strategies and how to continue improving customer service.
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