SFI Rotterdam BV was founded in 1977 by Dirk Schulz as an independent importer of fresh fruit. He has learned the trade in the early 1960 in Hamburg Germany – a time where the fruit auctions where at its peak. In 1966 Dirk Schulz went to Argentina for one year and in the early 70ties, due to the decline of the fruit import to Hamburg, moved to Rotterdam in the Netherlands and finally set up the company as an importer of overseas fresh fruit.
However, SFI is about more than just fruit, family values also play an important role in the company’s core philosophy. These values transcend company boundaries and are also applied when business is conducted with third parties. Even though the company has grown into an independent organization with offices in Rotterdam and Hamburg, SFI continues to uphold the values that played a key part in its development.
SFI believes in personal connections with her partners and a thorough understanding of the product and its origins. The long- term relationships that result from this conviction are key in providing stability for our suppliers and quality for our customers.
SFI’s continued independence and reluctance to consider mergers or acquisitions directly pertains to their identity and core values. That is why the human factor will always take precedence over simple commerce at SFI.
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*All information is self-reported by the company
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